TERMS AND CONDITIONS

Last Updated: July 31, 2026

1. AGREEMENT TO THESE TERMS

These Terms and Conditions (“Terms”) govern your access to and use of The Eternara, available at https://theeternara.com/ (the “Website”), including all articles, blog posts, pages, images, graphics, comments, and other content made available through the Website (collectively, the “Services”).

The Eternara is owned and operated by Amarpal Singh Matharu, an individual based in Mumbai, Maharashtra, India (“The Eternara,” “we,” “us,” or “our”).

By accessing or using the Website, you acknowledge that you have read, understood, and agreed to be bound by these Terms. If you do not agree with these Terms, please discontinue your use of the Website.

These Terms should be read together with our Privacy Policy, available at:

https://theeternara.com/privacy-and-policy/

We may update these Terms from time to time. Any changes will become effective when the revised Terms are published on the Website, unless otherwise stated. Your continued use of the Website after changes are published constitutes your acceptance of the updated Terms.

A note on age of access: The Eternara is a general-audience blog intended to be accessible to readers of all ages, including children. Section 6A below sets out special terms that apply if you are under 18, and additional protections that apply if you are under 18 and using any feature that collects personal information (such as the subscribe field, or account login/signup once introduced).


2. ABOUT THE WEBSITE

The Eternara is a personal blog and online content platform covering topics including, but not limited to:

  • Technology and innovation
  • Artificial intelligence and emerging technologies
  • Lifestyle and everyday life
  • Travel and places
  • Personal experiences and reflections
  • Thought-provoking ideas and stories
  • General informational and educational content

The content published on The Eternara is provided primarily for general informational, educational, and entertainment purposes.

The content represents the views, opinions, experiences, or research of the author and should not be considered professional, legal, financial, medical, technical, or other specialized advice unless expressly stated otherwise.

You are responsible for evaluating the accuracy, relevance, and suitability of any information before relying upon it.


3. INTELLECTUAL PROPERTY RIGHTS

Unless otherwise stated, the Website and its original content, including articles, written materials, graphics, logos, design elements, photographs, videos, and other materials created or published by The Eternara are owned by Amarpal Singh Matharu and are protected by applicable intellectual property and copyright laws.

The name The Eternara, its branding, logo, and associated visual identity may not be copied, reproduced, modified, or used without prior written permission, where applicable.

You may access and use the Website and its content for personal, non-commercial purposes.

You may:

  • Read and view publicly available content.
  • Share links to articles published on the Website.
  • Quote reasonable portions of our content for commentary, criticism, review, educational, or other purposes permitted by applicable law, provided appropriate attribution and a link to the original article are included.

You may not, without our prior written permission:

  • Reproduce substantial portions of our content.
  • Copy or republish our articles in full.
  • Present our content as your own.
  • Sell, license, or commercially exploit our original content.
  • Remove copyright or ownership notices.
  • Systematically scrape, copy, crawl, mine, or collect our content — including for the purpose of training, fine-tuning, or otherwise developing artificial intelligence or machine learning models — without our prior written permission.
  • Use automated tools, bots, or scrapers to reproduce or redistribute our content in bulk.
  • Reproduce or imitate our branding, logo, or website design in a manner that may cause confusion.

Nothing in these Terms transfers ownership of The Eternara’s intellectual property to you.

If you believe that any content on the Website infringes your copyright or other intellectual property rights, please contact us using the details provided in the Copyright Infringement section.


4. THIRD-PARTY CONTENT AND MATERIALS

Some content, images, references, quotations, links, or other materials appearing on the Website may originate from third parties.

Where third-party content is used, we aim to respect applicable copyright and intellectual property rights and, where appropriate, provide attribution or reference to the original source.

We do not claim ownership of third-party content that we do not own.

If you believe that material appearing on the Website infringes your intellectual property rights, please contact us so that we can review the matter.


5. ACCEPTABLE USE

You agree to use the Website only for lawful purposes and in accordance with these Terms.

You must not use the Website to:

  • Violate any applicable law or regulation.
  • Attempt to gain unauthorized access to the Website or its systems.
  • Interfere with or disrupt the operation or security of the Website.
  • Introduce viruses, malware, malicious code, or other harmful material.
  • Scrape, copy, harvest, or systematically collect Website content without permission, including for AI/machine-learning training purposes.
  • Use automated systems, bots, or similar tools to access or collect Website content in a manner that violates these Terms or adversely affects the Website.
  • Attempt to bypass security or access restrictions.
  • Impersonate The Eternara, its owner, or other individuals.
  • Use the Website for fraudulent, deceptive, abusive, or unlawful purposes.
  • Post or submit content that is unsafe, inappropriate for a general and youth-inclusive audience, or exploitative of minors in any way.
  • Use our content or Website to create a competing content platform or commercial database without our written permission.

We reserve the right to restrict or terminate access to the Website where we reasonably believe that a user has violated these Terms or applicable law.


6. COMMENTS AND USER SUBMISSIONS

The Website may provide features that allow users to submit comments, feedback, questions, subscribe-field entries, or other content (“User Content”).

By submitting User Content, you represent that:

  • You have the right to submit the content.
  • Your submission does not infringe another person’s intellectual property, privacy, or other legal rights.
  • Your submission is not unlawful, defamatory, abusive, threatening, hateful, discriminatory, obscene, or misleading.
  • Your submission does not contain malicious software or harmful code.
  • Your submission does not contain confidential information that you do not have permission to disclose.
  • If you are under 18, your submission has been made with the knowledge of a parent or legal guardian, in accordance with Section 6A below.

You remain responsible for the User Content you submit.

You grant The Eternara a non-exclusive, royalty-free license to use, reproduce, display, and publish your User Content as reasonably necessary to operate, maintain, moderate, and promote the Website, subject to applicable law.

We reserve the right, but are not obligated, to review, edit, restrict, or remove User Content that we reasonably believe violates these Terms, applicable law, or the rights of others.

We do not guarantee that comments or other User Content will be published or remain available.

Opinions expressed by users in comments or other submissions belong to the respective users and do not necessarily represent the views of The Eternara.


6A. CHILDREN AND YOUNG USERS

The Eternara’s blog content is written for a general audience and is accessible to readers of all ages, including children. The Website is not specifically directed at children, and we do not operate a dedicated verifiable parental-consent process at this time.

  • If you are under 18, you should only submit information through the subscribe field, comments, or any future account login/signup feature with the knowledge and involvement of a parent or legal guardian.
  • We do not knowingly seek to collect personal information from children. If we become aware that personal information has been submitted by a child without appropriate parental or guardian involvement, we will take reasonable steps to delete that information.
  • A parent or legal guardian who believes their child has submitted personal information to the Website may contact us at theeternara@gmail.com to request review or deletion of that information.
  • If we later introduce features (such as account login/signup) that involve more extensive data collection, we will review whether additional age-verification or consent mechanisms are required under applicable law, and will update these Terms and our Privacy Policy accordingly before doing so.
  • This section describes our current practice and intent; it is not a representation that any specific age-verification or consent-collection system is in place.

7. EXTERNAL LINKS

The Website may contain links to third-party websites, services, social media platforms, or other online resources.

These links are provided for convenience, reference, or additional information.

We do not control or necessarily endorse third-party websites and are not responsible for their content, availability, security, privacy practices, products, services, or policies.

Your use of third-party websites is subject to the terms and policies of those third parties.

You access third-party websites at your own risk.


8. THIRD-PARTY ADVERTISING

The Website may display or may in future display advertisements provided by third-party advertising networks, including services such as Google AdSense or similar advertising providers.

Third-party advertisers may use cookies, web beacons, or similar technologies in accordance with their own policies and applicable law.

Consistent with Section 6A, we do not target advertising specifically at children, though the Website does not currently verify user age, and ad personalization is governed by the settings of the third-party advertising network in use.

The Eternara does not control all content displayed through third-party advertising networks and does not necessarily endorse the products or services advertised.

We are not responsible for transactions, communications, or relationships between you and third-party advertisers.

Your interactions with advertisements and advertisers are solely between you and the relevant third party.

For information about how personal information and cookies may be handled, please review our Privacy Policy:

https://theeternara.com/privacy-and-policy/


9. ACCOUNTS AND LOGIN (FUTURE FEATURE)

The Website may in the future offer account registration, login, or sign-up functionality. Where this feature is introduced:

  • You will be responsible for maintaining the confidentiality of your login credentials and for all activity under your account.
  • You must provide accurate information when registering.
  • If you are under 18, account registration must be undertaken with the knowledge and consent of a parent or legal guardian, in accordance with Section 6A.
  • We reserve the right to suspend or terminate accounts that violate these Terms or applicable law.
  • Further terms specific to account features may be published separately and will supplement these Terms.

10. CONTENT ACCURACY AND CHANGES

We make reasonable efforts to publish useful, accurate, and relevant information. However, we do not guarantee that all content on the Website will always be complete, accurate, current, or error-free.

Information may become outdated over time, particularly in areas such as technology, software, artificial intelligence, travel, prices, regulations, and other rapidly changing subjects.

We reserve the right to modify, update, correct, or remove Website content at any time without prior notice.

You should independently verify important information before making decisions based on content published on the Website.


11. NO PROFESSIONAL ADVICE

Unless expressly stated otherwise, the content published on The Eternara is for general informational and educational purposes only.

Nothing on the Website should be interpreted as professional advice, including but not limited to:

  • Legal advice
  • Financial or investment advice
  • Medical or health advice
  • Professional technical advice
  • Travel or safety guarantees

You should consult an appropriately qualified professional where professional advice is required.


12. DISCLAIMER

To the fullest extent permitted by applicable law, the Website and its content are provided on an “as is” and “as available” basis.

We do not guarantee that:

  • The Website will always be available or uninterrupted.
  • The Website will be free from errors or defects.
  • The information published will always be accurate, complete, or current.
  • The Website will be free from viruses or other harmful components.
  • Any particular result will be achieved through your use of information published on the Website.

Your use of the Website is at your own discretion and risk.

To the fullest extent permitted by applicable law, The Eternara disclaims warranties, representations, and conditions that are not expressly stated in these Terms.

Nothing in these Terms excludes or limits any liability or legal right that cannot lawfully be excluded or limited under applicable law.


13. LIMITATION OF LIABILITY

To the fullest extent permitted by applicable law, The Eternara and its owner shall not be liable for any indirect, incidental, consequential, special, exemplary, or punitive damages, or for any loss of profits, revenue, data, goodwill, or other intangible losses arising from or related to:

  • Your access to or use of the Website.
  • Your reliance on information published on the Website.
  • Your inability to access or use the Website.
  • Any errors, omissions, or inaccuracies in Website content.
  • Any third-party website, service, advertisement, product, or content accessed through the Website.
  • Any unauthorized access, security incident, or technical issue to the extent permitted by applicable law.

To the fullest extent permitted by applicable law, the aggregate liability of The Eternara arising out of or relating to your use of the Website shall not exceed INR 10,000 (Indian Rupees Ten Thousand).

This limitation does not apply to any liability that cannot legally be excluded or limited under applicable law.


14. INDEMNIFICATION

To the fullest extent permitted by applicable law, you agree to defend, indemnify, and hold harmless The Eternara and its owner from claims, damages, liabilities, losses, costs, and reasonable expenses arising from or related to:

  • Your violation of these Terms.
  • Your unlawful use of the Website.
  • Your User Content.
  • Your violation of another person’s rights.
  • Your violation of applicable law.

We reserve the right to assume the exclusive defense of any matter for which you are required to provide indemnification, and you agree to reasonably cooperate with such defense.


15. WEBSITE AVAILABILITY AND INTERRUPTIONS

We may modify, suspend, discontinue, or restrict access to all or part of the Website at any time.

The Website may occasionally be unavailable due to maintenance, technical issues, hosting problems, security incidents, updates, or circumstances beyond our reasonable control.

We do not guarantee uninterrupted or continuous availability of the Website.

To the fullest extent permitted by applicable law, we shall not be responsible for losses resulting from temporary or permanent interruptions or changes to the Website.


16. COPYRIGHT INFRINGEMENT

We respect the intellectual property rights of others.

If you believe that content published on The Eternara infringes your copyright or other intellectual property rights, please contact us with sufficient information to allow us to investigate the matter.

Your notice should, where applicable, include:

  • Your name and contact information.
  • Identification of the copyrighted work or material you believe has been infringed.
  • The URL or location of the allegedly infringing material.
  • A description of the alleged infringement.
  • Any supporting information that may help us evaluate your claim.

Please send copyright-related notices to:

Email: theeternara@gmail.com

We may review and, where appropriate, remove or restrict access to content that we determine may infringe applicable rights.

Nothing in this section creates an obligation to remove content where such removal is not required by applicable law.


17. PRIVACY

Your use of the Website is also governed by our Privacy Policy:

https://theeternara.com/privacy-and-policy/

The Privacy Policy explains how we may collect, use, store, and process information in connection with the Website, including information collected through the subscribe field and, in future, account login/signup.

By using the Website, you acknowledge that you have reviewed the Privacy Policy.


18. GOVERNING LAW

These Terms shall be governed by and interpreted in accordance with the laws of India, without regard to conflict-of-law principles.

Subject to the dispute-resolution provisions below and applicable law, the courts having appropriate jurisdiction in Mumbai, Maharashtra, India shall have jurisdiction over disputes arising from or relating to these Terms or your use of the Website.


19. DISPUTE RESOLUTION

Before initiating formal legal proceedings, you and The Eternara agree to make reasonable efforts to resolve any dispute informally.

A party wishing to raise a dispute should provide written notice describing the nature of the dispute and the requested resolution.

The parties will attempt to resolve the dispute through informal negotiations for a period of 30 days from the date of written notice.

If the dispute cannot be resolved through informal negotiations, the parties may pursue the remedies available under applicable law.

Nothing in this section prevents either party from seeking urgent or interim relief from a court of competent jurisdiction where such relief is legally available.

Nothing in these Terms prevents you from exercising any consumer or statutory rights that cannot legally be waived or restricted.


20. MODIFICATIONS TO THESE TERMS

We may revise these Terms from time to time to reflect changes to the Website, our practices, applicable law, or other circumstances.

When we update these Terms, we will change the “Last Updated” date at the top of this document.

Your continued use of the Website after revised Terms are published constitutes your acceptance of the updated Terms, to the extent permitted by applicable law.


21. SEVERABILITY

If any provision of these Terms is found to be unlawful, invalid, or unenforceable, that provision shall be interpreted or modified to the minimum extent necessary to make it enforceable where legally possible.

If the provision cannot be made enforceable, it shall be severed from these Terms without affecting the validity of the remaining provisions.


22. NO WAIVER

Our failure to enforce any provision of these Terms does not constitute a waiver of our right to enforce that provision or any other provision in the future.


23. ENTIRE AGREEMENT

These Terms, together with our Privacy Policy and any other policies expressly incorporated into these Terms, constitute the entire agreement between you and The Eternara regarding your use of the Website, except where additional terms are expressly provided for particular features (such as future account login/signup).


24. ELECTRONIC COMMUNICATIONS

When you contact us electronically, including by email or through online forms, you consent to receiving communications electronically where permitted by applicable law.

Electronic communications may satisfy legal requirements for written communications where applicable.


25. CONTACT US

If you have questions, concerns, complaints, copyright-related notices, or other inquiries regarding these Terms or The Eternara, please contact us:

The Eternara Owner: Amarpal Singh Matharu City: Mumbai State: Maharashtra Country: India

Email: theeternara@gmail.com Website: https://theeternara.com/


The Eternara Technology. Lifestyle. Travel. Ideas. Stories.

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