PRIVACY POLICY

Last Updated: July 31, 2026

1. INTRODUCTION

This Privacy Policy explains how The Eternara, available at https://theeternara.com/ (the “Website”), collects, uses, stores, and protects information when you visit or interact with the Website.

The Eternara is owned and operated by Amarpal Singh Matharu, an individual based in Mumbai, Maharashtra, India.

This Policy should be read together with our Terms and Conditions:

https://theeternara.com/terms-and-conditions/

By using the Website, you acknowledge that you have read and understood this Privacy Policy.

A note on children: The Eternara’s content is accessible to readers of all ages, including children, but the Website is not specifically directed at children and does not currently operate a verified parental-consent process. See Section 9 below for how this affects children’s data.

2. INFORMATION WE COLLECT

2.1 Information you provide directly

  • Subscribe field: If you use the subscribe field on the Website, we collect the email address (and any other information) you submit.
  • Comments: If comments are enabled on the Website, we collect the name, email address, and any other information you choose to submit when posting a comment. Your comment content itself, and (depending on your comment settings) your name, may be publicly visible to other visitors.
  • Contact/email correspondence: If you contact us directly (for example, by emailing theeternara@gmail.com), we collect the information you include in that communication.
  • Future account login/signup: If and when we introduce account registration, we will collect the information needed to create and manage your account (such as email address and password). This Policy will be updated before that feature goes live.

2.2 Information collected automatically

  • Cookies and similar technologies: The Website may use cookies and similar tracking technologies to operate correctly, remember preferences, and understand how visitors use the Website. See Section 4 for details.
  • Analytics data: We may use analytics tools to collect information such as your approximate location (city/country level), device and browser type, pages visited, time spent on pages, referring website, and general usage patterns. See Section 5.
  • Advertising data: Third-party advertising networks may collect information via cookies or similar technologies when ads are displayed on the Website. See Section 6.

We do not intentionally collect sensitive personal information (such as financial account details, government ID numbers, or health information) through the Website.

3. HOW WE USE YOUR INFORMATION

We use the information we collect to:

  • Operate, maintain, and improve the Website.
  • Respond to comments, questions, or correspondence you send us.
  • Manage the subscribe field and, in future, account login/signup.
  • Moderate comments and User Content in line with our Terms and Conditions.
  • Understand how visitors use the Website, using analytics data.
  • Support the display of advertising through third-party networks.
  • Comply with legal obligations and protect the security and integrity of the Website.

We do not sell your personal information.

We do not use your information for automated decision-making that produces legal or similarly significant effects concerning you.

4. COOKIES

Cookies are small text files placed on your device when you visit a website. The Website may use the following categories of cookies:

  • Essential cookies: Needed for the Website to function correctly (e.g., basic site operation, security).
  • Analytics cookies: Help us understand how visitors interact with the Website (see Section 5).
  • Advertising cookies: Used by third-party ad networks such as Google AdSense to serve and measure ads, and, where enabled, to personalize ads based on browsing activity (see Section 6).

You can control or delete cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or receive a notification before a cookie is stored. Please note that blocking some cookies may affect the functionality of the Website.

Where required by applicable law, we will seek your consent before placing non-essential cookies (such as advertising or analytics cookies) and will provide a mechanism to manage your preferences.

5. ANALYTICS TOOLS

We may use third-party analytics tools (such as Google Analytics or similar services) to collect information about how visitors use the Website. This may include information such as:

  • Pages viewed and time spent on the Website
  • Approximate geographic location (city/country level, derived from IP address)
  • Device, browser, and operating system information
  • Referring website or search terms that led you to the Website

Analytics providers may use cookies or similar technologies to collect this information. Data collected through analytics tools is generally aggregated and used to understand overall usage patterns rather than to identify individual visitors.

For details on how a specific analytics provider handles data, please refer to that provider’s own privacy policy (for example, Google’s Privacy Policy at https://policies.google.com/privacy).

6. GOOGLE ADSENSE AND THIRD-PARTY ADVERTISING

The Website uses, or intends to use, Google AdSense and may use other third-party advertising networks to display advertisements.

Third-party advertising vendors, including Google, may use cookies to serve ads based on a visitor’s prior visits to the Website or other websites. This allows Google and its partners to serve ads based on your visit to this and/or other websites on the internet.

You may opt out of personalized advertising by visiting Google’s Ads Settings at https://adssettings.google.com/, or by visiting www.aboutads.info to opt out of participating third-party vendors’ use of cookies for personalized advertising.

Consistent with Section 9 of this Policy, we do not intentionally direct personalized advertising at children, though the Website does not currently verify user age, and ad personalization settings are ultimately governed by the advertising network in use and your own browser/ad settings.

Third-party advertising networks operate under their own privacy policies, which we encourage you to review. We do not control, and are not responsible for, the data practices of third-party advertisers.

7. HOW WE SHARE INFORMATION

We do not sell your personal information. We may share information in the following limited circumstances:

  • Service providers: With third parties who help us operate the Website, such as hosting providers, analytics providers, and advertising networks, solely to provide their respective services.
  • Legal requirements: Where required to comply with applicable law, regulation, legal process, or a valid governmental request.
  • Protection of rights: Where necessary to protect the rights, property, or safety of The Eternara, our users, or others.
  • Business transfers: If the Website or its underlying business is transferred (e.g., sale, merger), your information may be transferred as part of that transaction, subject to this Policy or a successor policy.

8. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, unless a longer retention period is required or permitted by law. For example:

  • Comment and subscribe-field data is retained until you request its deletion or until it is no longer needed for the purpose it was collected.
  • Analytics and advertising data is retained according to the retention settings of the relevant third-party provider.

9. CHILDREN’S DATA

The Eternara’s content is accessible to readers of all ages, but the Website is not specifically directed at children, and we do not currently operate a verified parental-consent mechanism.

  • We do not knowingly seek to collect personal information from children.
  • If we become aware that a child has submitted personal information (for example, through the subscribe field or comments) without the involvement of a parent or legal guardian, we will take reasonable steps to delete that information.
  • A parent or legal guardian who believes their child has submitted personal information to the Website may contact us at theeternara@gmail.com to request its review or deletion.
  • If we introduce features in future (such as account login/signup) that involve more extensive data collection, we will assess whether additional age-verification or parental-consent mechanisms are required under applicable law, including the Digital Personal Data Protection Act, 2023 (India), and will update this Policy accordingly before such features go live.

10. YOUR RIGHTS AND HOW TO REQUEST DELETION

Depending on applicable law, you may have rights regarding your personal information, including the right to:

  • Request access to the personal information we hold about you.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of your personal information (for example, your subscribe-field entry, comment details, or future account data).
  • Withdraw consent, where our processing is based on consent (such as certain cookies).
  • Object to or restrict certain processing, where applicable law provides for this.

To request deletion or exercise any of these rights, email us at theeternara@gmail.com with:

  • A description of the information you want deleted, corrected, or accessed (e.g., “please delete the email I submitted via the subscribe field,” or “please remove my comment on [article/page]”).
  • Enough detail for us to locate your information (e.g., the email address used, or a link to the relevant comment).

We will respond to verified requests within a reasonable time, consistent with applicable law. Please note that some information (such as anonymized analytics data, or cached/backup copies) may not be immediately or fully deletable, and publicly posted comments may need to be manually removed by us upon request.

11. DATA SECURITY

We take reasonable technical and organizational measures to protect the information we collect from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

12. INTERNATIONAL VISITORS

The Website may be accessed by visitors located outside India. If you access the Website from outside India, your information may be processed in India or in other jurisdictions where our service providers (such as hosting, analytics, or advertising partners) operate, which may have different data protection laws than your home jurisdiction.

13. THIRD-PARTY LINKS

The Website may contain links to third-party websites. This Privacy Policy does not apply to those websites. We encourage you to review the privacy policies of any third-party website you visit.

14. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes to the Website, our practices, or applicable law. When we do, we will update the “Last Updated” date at the top of this Policy. Material changes affecting how we handle your personal information will be highlighted where appropriate.

15. CONTACT US

If you have questions, requests, or concerns about this Privacy Policy or how your information is handled, please contact us:

The Eternara Owner: Amarpal Singh Matharu City: Mumbai State: Maharashtra Country: India

Email: theeternara@gmail.com Website: https://theeternara.com/

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