COOKIE POLICY
Last Updated: July 31, 2026
1. INTRODUCTION
This Cookie Policy explains how The Eternara, available at https://theeternara.com/ (the “Website”), uses cookies and similar tracking technologies when you visit the Website.
The Eternara is owned and operated by Amarpal Singh Matharu, an individual based in Mumbai, Maharashtra, India.
This Cookie Policy should be read together with our:
Privacy Policy: https://theeternara.com/privacy-and-policy/ Terms and Conditions: https://theeternara.com/terms-and-conditions/
By continuing to use the Website, you acknowledge that you have read this Cookie Policy. Where required by applicable law, we will seek your consent before placing non-essential cookies, and will provide a way for you to manage your preferences.
2. WHAT ARE COOKIES?
Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work, work more efficiently, and to provide information to the website owner.
Cookies may be:
- Session cookies — temporary, deleted once you close your browser.
- Persistent cookies — remain on your device for a set period, or until you delete them.
- First-party cookies — set directly by the Website.
- Third-party cookies — set by a service other than the Website itself, such as an advertising network or analytics provider.
Similar technologies, such as web beacons, pixels, and local storage, may also be used and are covered by this Policy under the general term “cookies.”
3. TYPES OF COOKIES WE USE
3.1 Essential Cookies
These cookies are necessary for the Website to function properly — for example, enabling basic navigation, security, and access to secure areas. The Website may not work as intended without these cookies. Essential cookies do not require consent under most applicable laws.
3.2 Analytics Cookies
These cookies help us understand how visitors interact with the Website — such as which pages are visited, how long visitors stay, and how they arrived at the Website. We may use tools such as Google Analytics or similar services for this purpose. This information is generally used in aggregate form to improve the Website.
3.3 Advertising Cookies
These cookies are used by third-party advertising networks, including Google AdSense, to deliver advertisements on the Website and, in some cases, to personalize ads based on your browsing activity across websites. Advertising cookies may also be used to limit how many times you see an ad and to measure the effectiveness of ad campaigns.
3.4 Functionality Cookies (where applicable)
If the Website offers features such as a subscribe field, or in future, account login/signup, cookies or similar technologies may be used to remember your preferences or keep you logged in.
4. THIRD-PARTY COOKIES
Some cookies on the Website are placed by third parties, not by us directly. These may include:
- Google AdSense — for serving and measuring advertisements, and, where enabled, ad personalization.
- Analytics providers (e.g., Google Analytics or similar) — for understanding Website usage.
These third parties may collect information about your visits to this and other websites. We do not control these third-party cookies, and their use is governed by the respective third party’s own privacy and cookie policies. We encourage you to review:
- Google’s Privacy Policy: https://policies.google.com/privacy
- Google’s Ads Settings (to manage ad personalization): https://adssettings.google.com/
5. HOW YOU CAN MANAGE COOKIES
5.1 Browser controls
Most web browsers allow you to control cookies through their settings. You can typically:
- View what cookies are stored on your device and delete them individually.
- Block third-party cookies.
- Block all cookies from specific websites.
- Block all cookies from being set.
- Delete all cookies when you close your browser.
Please note that blocking or deleting cookies may affect the functionality of the Website and your browsing experience — for example, some features may not work correctly if essential cookies are disabled.
Browser-specific instructions are generally available in each browser’s help documentation (e.g., for Chrome, Firefox, Safari, or Edge).
5.2 Opting out of personalized advertising
You can opt out of personalized advertising from Google and other participating networks by visiting:
- Google Ads Settings: https://adssettings.google.com/
- Digital Advertising Alliance opt-out page: https://www.aboutads.info/
Opting out of personalized advertising does not mean you will stop seeing ads altogether — it means the ads you see may be less tailored to your browsing activity.
6. COOKIES AND CHILDREN
The Eternara’s content is accessible to readers of all ages, including children, though the Website is not specifically directed at children and does not currently verify user age. Consistent with our Privacy Policy, we do not intentionally direct personalized/behavioural advertising cookies at users we know to be children, though ad personalization is ultimately governed by the advertising network in use and your own browser/ad settings. Parents or guardians can use the browser controls and opt-out tools described in Section 5 to manage cookie-based tracking and ad personalization on a shared or child-used device.
7. CHANGES TO THIS COOKIE POLICY
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, our practices, or applicable law. When we do, we will update the “Last Updated” date at the top of this Policy.
8. CONTACT US
If you have questions about this Cookie Policy or how cookies are used on the Website, please contact us:
The Eternara Owner: Amarpal Singh Matharu City: Mumbai State: Maharashtra Country: India
Email: theeternara@gmail.com Website: https://theeternara.com/
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